4 Ways Your Construction Company Can Stand Out from the Crowd

The construction industry is as fierce as they come. If you aren’t giving it all you’ve got, you can bet your competitors are. Here are the four biggest ways you can separate your company from the competition, so those lucrative contracts get awarded to you. 


While pricing will always be one of the biggest competitive advantages a construction company can provide in its proposals, there will always be some new up and comer to the game looking to cut its teeth and gain experience by undercutting the competition. That means your company needs to find other ways to separate itself from other bidders, proving you have the knowledge and expertise to get the project done in a way no other construction company can.

After all, the tiniest advantage could be the difference between landing a lucrative contract or watching some other company snatch it up. Here are four ways you can give your team the competitive edge it needs to be successful now and in the future.
 

4 Ways Your Construction Company Can Stand Out from the Crowd

Differentiating your construction company from its competitors is a continual challenge. Effectively communicating what separates you from them is often the hardest part. Money talks and the company that provides the lowest bid usually has the first advantage. 

But not always. Experienced developers know that the lowest cost option isn’t always the best choice. That’s why your construction company must provide added value aside from cost.

Here are the four best ways to do just that.

1. Put together an all-star team: Developers and governments are going to want to work with companies that have fantastic employees from top to bottom. If you find yourself constantly replacing your project managers or skilled construction professionals, it might be time to reevaluate your hiring process and overall company culture. Recruitment meanwhile should never stop. Always look for the best construction talent out there and do your best to retain their services. The current labor shortage in the construction industry is making those two elements more important than ever.

2. Embrace cutting-edge technology: If your company isn’t using the latest technology available to it to streamline and automate certain tasks, then you need to get on this ASAP. Especially if you are a smaller outfit competing with the big boys. Technology is one of the best ways to level the playing field, allowing you to increase your capabilities cost-effectively.

3. Provide exceptional customer service: All it takes is one off-putting interaction from one of your employees with a potential client to blow your chances at a multi-million dollar contract. Great customer service starts from the top and makes its way down to your most entry-level team members. Make sure everyone is on board and knows how to interact well with those they come in contact with. This will help build your brand in a positive light, making people more inclined to work with your company in the future.

4. Make communication a priority: Both on-site and when dealing with your clients. Great communication on-site will lower the odds of having one of your workers get injured, reducing the likelihood of your construction company facing any litigious actions. It will also help get your projects done on-time and on budget. When it comes to dealing with your clients, make sure transparency comes first. This will help you manage expectations and lead to better referrals in the future.
 

Always Be Improving

Using the four tips above to differentiate your construction company from its competitors can be a great way to secure the contracts your business needs to be successful and grow its operations. They are also a fantastic way to level the playing field, making it easier for smaller companies to compete with larger ones. If any of the four are lacking in your company, do your best to implement or improve upon them so you can build the strong base your business needs to reach its goals.

If you find it particularly tough to attract the top construction talent, we can help with that problem. Contact us today by calling (262) 298-0026 or by filling out our online contact form to learn more about our pool of over one million skilled construction professionals that we can provide access to. One of them could make all the difference to your company.
 

FAQs

Is construction a growing industry?

According to IBISWorld, a well-known industry researcher, construction in the United States grew slightly (1.1%) from 2015-2020 before things fell off steeply due to COVID-19. However, things are expected to tick up in 2021 as more projects that may have been shelved due to the pandemic come back online.

Is construction the largest industry?

It’s certainly one of the biggest across the world but not the biggest. Of course, the answer to this question depends on how you measure “biggest”. Using things such as revenue or market capitalization will produce different answers.

What percentage of the US economy is in construction?

According to some sources, the construction industry accounts for roughly 6.4% of the total GDP in the United States. 

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